Sökning: "Théo Caplet"

Hittade 3 uppsatser innehållade orden Théo Caplet.

  1. 1. Faking Hitler

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Théo Caplet; Julia Anna Lagler; Christina Julia Pretz; [2021]
    Nyckelord :Hitler; Stern magazine; reputational crisis; crisis management; corporate identity matrix; Business and Economics;

    Sammanfattning : On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. LÄS MER

  3. 2. The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felicia Do; Théo Caplet; [2021]
    Nyckelord :Online Brand Community; Brand Experience; Brand Relationship; Purchase Intention; Brand Trust; Brand Attachment; Brand Commitment; Business and Economics;

    Sammanfattning : Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. LÄS MER

  4. 3. How brands can build religious loyalty

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
    Nyckelord :Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

    Sammanfattning : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. LÄS MER