Sökning: "Kevin Lu"

Visar resultat 6 - 10 av 84 uppsatser innehållade orden Kevin Lu.

  1. 6. The Best Gillette Can Be?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kevin Blomkvist; Lisa Alm; Katie Fajer; Herman Vähäkangas; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 7. Flexibility capital within Swedish multifamily households A study on energy policy from a bottom-up approach

    Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Kevin Perera; [2023]
    Nyckelord :Demand flexibility; Flexibility; Energy vulnerability; Renewable; Energy; Energy Policy; Law and Political Science;

    Sammanfattning : The purpose of this study is to explore the relationship between energy vulnerability and the growing need for demand flexibility from the Swedish residential sector. Controlling for income, this supposed relationship was approached from the perspective of multifamily households. LÄS MER

  4. 8. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Herman Vähäkangas; Kevin Blomkvist; [2023]
    Nyckelord :Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

    Sammanfattning : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. LÄS MER

  5. 9. "We'll tailor your experience"

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Kevin Sällberg; Almina Herrlin; [2022]
    Nyckelord :content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Sammanfattning : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. LÄS MER

  7. 10. As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Niklas Kjellander; Kevin Strömberg; [2022]
    Nyckelord :Klarna; BNPL; Instagram; Marknadsföring; Generation z; Social Sciences;

    Sammanfattning : Today, financial technology (fintech) companies implement marketing strategies targeting young and financially inexperienced adults to increase their habits of consumption using credit. Among the services provided by these companies, the concept Buy-Now-Pay-Later (BNPL) is the one that stands out within the context of marketing. LÄS MER