Sökning: "Lina Wahlsten"

Hittade 1 uppsats innehållade orden Lina Wahlsten.

  1. 1. CSR + Hudvård = SANT? : En studie om The Body Shops organisationsidentitet

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Lina Wahlsten; Mitra Iranshahi; [2019]
    Nyckelord :corporate identity; organizational identity; The Body Shop; CSR; skincare;

    Sammanfattning : The aim of this study was to research the organizational identity of The Body Shop, how the organisation portrays this identity, and how well they manage to incorporate it in several aspects of the organisation. The research questions were formulated as follows: (1) How does the organisation portray their identity through their website? (2) How do the store employees perceive the identity of the organisation, and in what way do they convey this to their customers? (3) Does the given picture of the organizational identity as seen through the website correspond with the one perceived by the store employees? The theories used to analyze the material were Hatch & Schultz’s VCI model (2003) and Birkigt & Stadler’s model of corporate identity (1986). LÄS MER