Sökning: "Lisa Stedt"

Hittade 4 uppsatser innehållade orden Lisa Stedt.

  1. 1. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Nyckelord :Influencer marketing; Source credibility; Instagram; Generation Z;

    Sammanfattning : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. LÄS MER

  3. 2. Internal branding : Within a Swedish non-profit organization

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2015]
    Nyckelord :internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

    Sammanfattning : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER

  4. 3. Internal branding : Within a Swedish non-profit organization

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2015]
    Nyckelord :internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Sammanfattning : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER

  5. 4. In HOs we trust : how crises affect brand image and trustworthiness in humanitarian organizations

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2014]
    Nyckelord :brand image; trustworthiness; non-profit; humanitarian organization; crisis management;

    Sammanfattning : During the past five years the Red Cross has been involved in two different internal crises. All of them can be related to trustworthiness and brand image. LÄS MER