Sökning: "Male Buying Behaviour"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Male Buying Behaviour.

  1. 1. “Jag älskar att betala mindre än vad jag egentligen skulle ha gjort.” : Manligt och kvinnligt konsumentbeteende inom modekonsumtion kopplat till rabatter

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ebba Hultberg; Fanny Jansson; Fanny Birgersson; [2020]
    Nyckelord :fashion consumption; discounts; buyer decision process; gender differences; consumer behaviour.; modekonsumtion; rabatter; köpbeslutsprocessen; könsskillnader; konsumentbeteende;

    Sammanfattning : This study examines whether discounts affect the behavior of fashion consumers during the different parts of the buying decision process and in what ways. It also examines if and how this is different between men and women. The study is of qualitative form and the data collection has been done through semi-structured interviews. LÄS MER

  3. 2. Do you care, men? Examining the factors that influence men’s attitude towards natural personal care products in Germany and attitude’s impact on purchase intention.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Isabel Ambaum; Zeynep Demir; [2020]
    Nyckelord :Natural personal care products; male consumers; German market; attitude; purchase intention;

    Sammanfattning : The growing consciousness of consumers towards buying products that contain mainly natural ingredients and do not harm the health and the environment drives the growth of the natural personal care market. Additionally, men nowadays care more about their image and self-presentation which lead to an increase of the natural personal care products offered for men. LÄS MER

  4. 3. Do you even fashion, bro? : A descriptive study on millennial men and their relationship to fashion and the online environment

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sonja Holopainen; Anna Veabråten Hedén; Andreas Kraft; [2019]
    Nyckelord :Male Fashion; Fashion Online; Masculinity; Millennials;

    Sammanfattning : Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. LÄS MER

  5. 4. Packaging for who? : En kvantitativ studie om skillnader i män och kvinnors preferenser rådande visuell kommunikation på förpackningar

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Johanna Arvidsson; Elin Bror; [2018]
    Nyckelord :Konsumentbeteende; förpackning; visuell kommunikation; man; kvinna;

    Sammanfattning : Bakgrund: Förpackningar har kommit att spela en allt mer central roll för ett företags möjlighet att marknadsföra sig på marknaden. Förpackningar är en avgörande komponent i konsumentens köpbeslut, vilket gör att visuell kommunikation på fordrar allt mer eftertanke. LÄS MER

  7. 5. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Marek Cvach; Menal Sanna Kahsay; Micaela Shamoun; [2018]
    Nyckelord :online shopping; personalised advertisement; privacy issues; consumer behaviour online;

    Sammanfattning : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. LÄS MER