Sökning: "Malin Lindersson"

Hittade 2 uppsatser innehållade orden Malin Lindersson.

1. 1. Affärsmodeller mot tjänsteinfusion : För att underlätta lansering av digitala verktyg, öka konkurrenskraft och främja hållbarhet

   Master-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Författare :Eleonora Berglund; Malin Lindersson; [2021]
   Nyckelord :;

   Sammanfattning : Corporate social responsibility and customers' needs are contributing factors to the driving force behind companies' investments in technological innovation, which creates a demand for complex business models. Business model innovation and servitization has long been acknowledged for its financial and environmental benefits. LÄS MER

3. 2. Information based power – A balancing act between retail strategies and consumer movement patterns

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :My Lindersson; Malin Nilsson; [2015]
   Nyckelord :Multi-channel retailing; omni-channel retailing; consumer movement patterns; high involvement products; information; information-based power; Social Sciences; Business and Economics;

   Sammanfattning : Problem background: The barrier between physical stores and online stores is blurred, which is paving the way for multi- and omni-channel retailing. Consumers of today are having a great access to information, due to their increased use of digital devices. LÄS MER