Avancerad sökning

Visar resultat 6 - 10 av 181 uppsatser som matchar ovanstående sökkriterier.

1. 6. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system

   Master-uppsats, SLU/Dept. of People and Society

   Författare :Pablo Ratti; [2023]
   Nyckelord :Agroecology; transition; top-down; scenario; participatory policies;

   Sammanfattning : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. LÄS MER

3. 7. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Alexandra Lundegård; Josefin Fransson; [2022]
   Nyckelord :ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

   Sammanfattning : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. LÄS MER

4. 8. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Luyao Wang; Jonas Lundquist; [2022]
   Nyckelord :Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER

5. 9. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

   Master-uppsats, Lunds universitet/Kemiska institutionen

   Författare :Simone Facchini; [2022]
   Nyckelord :organic chemistry; membranes; isatin; polymers; Chemistry;

   Sammanfattning : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. LÄS MER

7. 10. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Oussama Ayad El Alam; Peter Kumlin; [2022]
   Nyckelord :Marketing AI; Digitalization; B2B Relationships; Attention-Based View; Abduction; Cross-case analysis;

   Sammanfattning : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. LÄS MER