Sökning: "Millennial followers"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Millennial followers.

  1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xiangru Meng; Yue Xiao; [2020]
    Nyckelord :Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Sammanfattning : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. LÄS MER

  3. 2. Trust Issues? : An explorative study about millennials understanding of trust at work

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Christopher Amoako-Atta; Timmy Le Persson; [2020]
    Nyckelord :Trust; Millennials; Followers; Building Trust; Work Relationship; Work environment; Follower perspective;

    Sammanfattning : Through demographic change, millennials now make up the most substantial part of the workforce. This is relevant as they are also a generation faced with prejudice. This thesis aims to explore how millennial followers are looking at trust in work relationships and how they perceive to establish trust in work relationships to increase understanding. LÄS MER

  4. 3. Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile.

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Amanda Anongdeth; Halima Imam Barre; [2019]
    Nyckelord :Social media marketing; Influencer marketing; Influencer; Credibility; Instagram;

    Sammanfattning : Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. LÄS MER

  5. 4. Keeping it real? - A critical investigation of the authenticity among influencers in the social media environment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emelie Wassberg; Helena Wictor; [2019]
    Nyckelord :Social Media Influencer; influencer marketing; brand authenticity; social media users; Millennial followers; Business and Economics;

    Sammanfattning : The study is of qualitative character, adopting a constructionist perspective and following an abductive approach. The qualitative material has been gathered through a set of semi-structured focus group interviews. LÄS MER

  7. 5. MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Ali Hassanzadeh; Tara Namdar; [2018]
    Nyckelord :MILLENNIALS; BRAND LOYALTY; BRAND IDENTITY; FASHION INDUSTRY;

    Sammanfattning : Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. LÄS MER