Sökning: "Pricing Strategies"

Visar resultat 16 - 20 av 243 uppsatser innehållade orden Pricing Strategies.

  1. 16. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Zoltán János Tóth; [2023]
    Nyckelord :penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Sammanfattning : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. LÄS MER

  3. 17. Farmers Coping with Market Shock : a multiple case study of Agricultural SMEs

    Master-uppsats, SLU/Dept. of Economics

    Författare :Jesse Harder; [2023]
    Nyckelord :agriculture; market shock; crop farms; risk management; resilience; decision-making; adaptation; price volatility; coping strategies; market uncertainty; Ukraine war;

    Sammanfattning : This research explores how agricultural SMEs are coping with the agricultural market shock mainly caused by Russian-Ukraine war outbreak in February 2022. The research paper is guided by three research questions investigating 1) the impacts of the current market shock on farms, 2) the coping strategies and decisional motivation of farmers, and 3) the planned adaptations and learnings of the farmers. LÄS MER

  4. 18. Gender-based Motivations for Usage and Avoidance of Shared Micro-mobility during Night-time in Stockholm, Sweden

    Master-uppsats, KTH/Transportplanering

    Författare :HENRY YITZHAK ACOSTA-CARRASCAL; [2023]
    Nyckelord :shared micro-mobility; e-scooters; e-bikes; gender equity; nighttime commuting;

    Sammanfattning : This thesis explores the intersection of shared micro-mobility services and genderwith a focus on the nighttime in Stockholm, Sweden. Research has found agender gap in user characteristics, with safety, affordability, and vehicle qualityaffection adoption. LÄS MER

  5. 19. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Sharmin Akter; Sana Raja; [2023]
    Nyckelord :Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

    Sammanfattning : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. LÄS MER

  7. 20. Relativvärdering som investeringsstrategi : En kvantitativ studie om teoretiska multiplarsförmåga att generera överavkastning

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Henric Malm; Carl Höjer; [2023]
    Nyckelord :Relative valuation; Theoretical multiples; Investment Strategy; Excess returns; Multiples; Investment horizon; Relativvärdering; Teoretiska multiplar; Investeringsstrategi; Överavkastning; Multiplar; Placeringshorisont;

    Sammanfattning : Bakgrund: Aktieintresset i Sverige är stort trots turbulens på börsen. Antalet aktieägare är rekordhögt, samtidigt som marknadsvärdet på aktier sjunkit. För att välja aktier optimalt kan investeringsstrategier som relativvärdering användas som utnyttjar avvikelser i aktiers prissättning. LÄS MER