Sökning: "pricing in marketing"
Visar resultat 1 - 5 av 113 uppsatser innehållade orden pricing in marketing.
1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. LÄS MER
2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER
3. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden
Kandidat-uppsats, Umeå universitet/Institutionen för geografiSammanfattning : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. LÄS MER
4. Cloud Computing Pricing and Deployment Efforts : Navigating Cloud Computing Pricing and Deployment Efforts: Exploring the Public-Private Landscape
Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The expanding adoption of cloud computing services by businesses has transformed IT infrastructure and data management in the computing space. Cloud computing offers advantages such as availability, scalability, and cost-effectiveness, making it a favored choice for businesses of all sizes. LÄS MER
5. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER