Sökning: "Service-dominant logic"

Visar resultat 6 - 10 av 136 uppsatser innehållade orden Service-dominant logic.

  1. 6. Att skapa eller att inte skapa User Generated Content : En kvantitativ studie om användares engagemang på digitala plattformar

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Eliasson Gustav; Nassab Assal; [2023]
    Nyckelord :User generated content; UGC; Social media; Digital platforms; Engagement; Service-dominant logic; Value co-creation; COBRA; Functional value; Social value; Emotional value; User generated content; UGC; Sociala medier; Digitala plattformar; Engagemang; Tjänstedominant logik; Samskapande av värde; COBRA; Funktionellt värde; Socialt värde; Emotionellt värde;

    Sammanfattning : Den ökade närvaron på digitala plattformar har gett konsumenter möjligheten till ökat inflytande och påverkan längs hela värdekedjan. Genom att konsumera, bidra och skapa innehåll på digitala plattformar är User Generated Content (UGC) ett verktyg för användare att vara delaktiga i värdeskapandeprocessen. LÄS MER

  3. 7. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Hannes Sjöström; Pavithra Sivakumar; [2023]
    Nyckelord :Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Sammanfattning : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. LÄS MER

  4. 8. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Michael Polatos; Andrii Kernitskyi; [2023]
    Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER

  5. 9. P2P carsharing in Sweden : Investigating the challenges hindering the adoption of P2P carsharing services

    Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Jurgen Hasuka; [2023]
    Nyckelord :hared mobility; carsharing services; peer-to-peer carsharing; service-dominant logic;

    Sammanfattning : The European authorities have taken a crucial step towards sustainable mobility byhighlighting the importance of shared mobility. Carsharing, part of the sharing mobility system, hasbeen kindly adopted by many countries in Europe and North America since it removes nine tothirteen vehicles from the road. LÄS MER

  7. 10. Crowdfunding as a facilitator for Value Co-Creation : A Qualitative Case Study from a Service-Dominant Logic Perspective

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Kruse; Simon Saxenbrink; [2023]
    Nyckelord :Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaction; Behaviour; Actors; Community; Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaktion; Beteende; Aktörer; Community;

    Sammanfattning : The purpose of the study is to examine how the crowdfunding context facilitates value co-creation from a service-dominant logic perspective. Previous studies on crowdfunding have focused on crowdfunding as a way to raise capital, but there is a need to examine how value is created from a service-dominant logic perspective to understand the crowdfunding context. LÄS MER