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Visar resultat 21 - 25 av 174 uppsatser som matchar ovanstående sökkriterier.

  1. 21. Konsten att förmedla finansiell kompetens genom förtroendeskapande kommunikation : En kvalitativ studie om att erhålla extern finansiering

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Carolina Ehrensvärd; Josefin Nilsson; [2023]
    Nyckelord :Entrepreneurship; Small businesses; Conveying; Financial literacy; Trust building communication; Financing; Entreprenörskap; Småföretag; Förmedling; Finansiell kompetens; Förtroendeskapande kommunikation; Finansiering;

    Sammanfattning : Each year, millions of small businesses are established, and individuals that engage in entrepreneurial activities continue to increase significantly. In order for small businesses to be able to grow, external financing is required. Previous research has primarily focused on how financial literacy impacts performance and enables access to finance. LÄS MER

  3. 22. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Ebba Österlund; Sofia Lindborg; [2023]
    Nyckelord :Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Sammanfattning : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. LÄS MER

  4. 23. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Hanh Lai Ho My; [2023]
    Nyckelord :job advertisement; diversity; signaling theory; employer branding; linkedin;

    Sammanfattning : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. LÄS MER

  5. 24. Green Bonds : A study on the signaling effects of issuing green bonds in the Swedish real estate sector

    Master-uppsats, KTH/Fastighetsekonomi och finans

    Författare :Sophia Solberg; Wilma Olofsson; [2023]
    Nyckelord :Green bonds; Sustainability; Stock Market Reaction; Signaling Theory; Efficient Market Hypothesis; Real Estate Sector; Gröna Obligationer; Hållbarhet; Marknadsreaktioner; Signaleringsteorin; Effektiv Marknadshypotes; Fastighetssektorn;

    Sammanfattning : Green bonds have rapidly increased in popularity over the past years, and are often seen as afacilitator in achieving the Paris Agreement of limiting global warming to 2°C. The Swedishreal estate sector is one of the most frequent issuers in the Swedish green bond market, as itstands for 49% of the total volume outstanding. LÄS MER

  7. 25. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elina Heidenborg; Linnea Kaveryd; [2023]
    Nyckelord :artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Sammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER