Sökning: "Single brand companies"
Visar resultat 1 - 5 av 55 uppsatser innehållade orden Single brand companies.
1. Role of CSR and Brand Image : A qualitative study on IKEA
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. LÄS MER
2. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions
Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. LÄS MER
3. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. LÄS MER
4. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). LÄS MER
5. CLEO
Master-uppsats, Lunds universitet/IndustridesignSammanfattning : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. LÄS MER