Sökning: "omni-channel marketing"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden omni-channel marketing.

  1. 1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Malin Uhlander; [2023]
    Nyckelord :omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Sammanfattning : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. LÄS MER

  3. 2. E-handel eller fysisk handel - det handlar bara om handel. : En kvalitativ studie om hur detaljhandelsföretag kan skapa en enhetlig upplevelse genom implementering av en omnikanalstrategi.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Petronella Lång; Martin Liedholm; [2019]
    Nyckelord :Omni channels; Unitary experience; Digital sales channels; Digital marketing channels; Physical sales channels; Physical marketing channels; Retail; Retail chains.; Omnikanaler; Enhetlig upplevelse; Digitala försäljningskanaler; Digitala marknadsföringskanaler; Fysiska försäljningskanaler; Fysiska marknadsföringskanaler; Detaljhandel; Detaljhandelskedjor.;

    Sammanfattning : Detaljhandeln har förändrats i och med digitaliseringens framfart. Teknikens utveckling tillsammans med en större andel uppkopplade konsumenter innebär nya försäljnings- och marknadsföringskanaler för detaljhandlare. LÄS MER

  4. 3. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Nyckelord :industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Sammanfattning : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. LÄS MER

  5. 4. "Here Today, Gone Tomorrow"

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Effi Balandies; Phuong Ailien Nguyen; [2018]
    Nyckelord :omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

    Sammanfattning : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. LÄS MER

  7. 5. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

    Master-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Thodsapon-Pete Kaewprathum; [2018]
    Nyckelord :Omni-channel; Point-Of-Sale; E-commerce; Integration;

    Sammanfattning : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. LÄS MER