Sökning: "Sports Marketing Management Process"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Sports Marketing Management Process.

1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
   Nyckelord :Personal brands; brand equity; sports marketing; track and field;

   Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

3. 2. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Jens Kansell; Fredrik Jonsson; [2015]
   Nyckelord :Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Sammanfattning : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. LÄS MER

4. 3. Decision-Making Processes for Different Categories of Sport Sponsorship

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Söderlind; Emma Nilsson; [2014]
   Nyckelord :Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

   Sammanfattning : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. LÄS MER

5. 4. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Patrik Zackrisson; [2010]
   Nyckelord :Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Sammanfattning : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. LÄS MER

7. 5. Development of an Environmental Management System for Radical Sports Management

   Master-uppsats, KTH/Industriell ekologi

   Författare :Tove Fritzell; [2010]
   Nyckelord :Environmental Management System; small business; case study; environmental policy; France;

   Sammanfattning : There are many reasons why smaller businesses should have an environmental management system, but also many difficulties, such as limitations in the time and resources available, and the size of the environmental impacts. How can a small business providing intellectual services make environmental improvements by creating and implementing an environmental management system (EMS)? This report is a case study on how to create an EMS. LÄS MER