Sökning: "Sustainable Customer Behaviour"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden Sustainable Customer Behaviour.

1. 1. Stylingservice som hållbar produkt : Värdet av en konsulterande stylingtjänst för minskad överkonsumtion

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Karl Sedeborn Holst; Agnes Ottander; [2023]
   Nyckelord :Consumer behaviour; sustainability; individual-focused advisory consumption; PSS; Konsumentbeteende; hållbarhet; individfokuserad rådgivande konsumtion; PSS;

   Sammanfattning : Dagens konsumtion av kläder hos den genomsnittlige konsumenten består till stor del av överkonsumtion. Ett bristande engagemang samt okunskap om klädkonsumtionens miljöpåverkan är ofta bidragande faktorer till ohållbar konsumtion. LÄS MER

3. 2. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   Master-uppsats,

   Författare :Alice Sbrogio; Kristian Shamon; [2023]
   Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER

4. 3. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Lucas Alsbjer; Joel Lindholm; [2023]
   Nyckelord :E-tailers; Product Returns; Return Management; Consumer Behaviour; Return Policies; Reverse Logistics; Green Supply-Chain Management; Sustainability; Fashion Industry;

   Sammanfattning : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. LÄS MER

5. 4. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Ben Babu; Rohit Reddy Maddhuri; [2023]
   Nyckelord :;

   Sammanfattning : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. LÄS MER

7. 5. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER