Sökning: "Trustworthiness"

Visar resultat 26 - 30 av 408 uppsatser innehållade ordet Trustworthiness.

  1. 26. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Klara Brännström; Sandra Elstig; [2023]
    Nyckelord :Influencer Marketing; Customer-Based Brand Equity;

    Sammanfattning : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. LÄS MER

  3. 27. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Isak Emitslöf; [2023]
    Nyckelord :E-retail; e-commerce; predictive analysis; predictions; technical affordance; value-generation; constraints theory;

    Sammanfattning : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. LÄS MER

  4. 28. Ekonomisk effektivitet i kommunala fastighetsbolag - en jämförelse med noterade fastighetsbolag

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Elliot Persson; Kristian Fors; [2023]
    Nyckelord :Ekonomisk effektivitet; kommunala fastighetsbolag; privata fastighetsbolag; kommunala aktiebolag; finansiell styrning och risk; nyckeltal; lagstiftning kommunala bolag; DuPont;

    Sammanfattning : Abstract  Background and problems Municipal limited companies have increasingly become a popular way of governing municipal operations. With the intent of imitating privately owned limited companies, models such as New Public Management and New Public Governance have taken place in shaping the governance of municipal companies. LÄS MER

  5. 29. Employee Turnover in Warehouses : Exploring the Role of Internal Marketing Strategies in Consulting Firms

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sina Kowssarie; Simon Mansour; [2023]
    Nyckelord :;

    Sammanfattning : This thesis investigates internal marketing strategies in consulting firms, focusing on employee retention and turnover in warehousing roles. Employing a qualitative, interpretivist approach within a phenomenological design, the research examined two primary questions: "What internal marketing initiatives encourage employee retention?" and "What factors drive employee turnover in warehousing positions?" The study utilized purposeful sampling, ensuring the trustworthiness of results through measures for credibility, transferability, dependability, and confirmability. LÄS MER

  7. 30. Trustworthiness traits in leader recruitment : Prioritization of trustworthiness and related traits during recruitment of leaders in the Swedish industrial sector

    Master-uppsats, Blekinge Tekniska Högskola

    Författare :Jack Jalal Al-Walai; Mattias Nordin; Soran Shwan; [2023]
    Nyckelord :Trustworthiness; Recruitment; Manager; Trust; Leadership; Traits;

    Sammanfattning : This study examines if, and how recruiters identify and assess trustworthiness in potential leaders. This could benefit less experienced managers in the tools and methods they could use as well as the traits that should be focused on in order to find trustworthy leaders. LÄS MER