Sökning: "Tuong Nguyen"

Hittade 2 uppsatser innehållade orden Tuong Nguyen.

1. 1. Digital transformation of the healthcare organizations: The resilience of developing countries post-Covid-19 : How digital transformation builds stronger resilience abilities for healthcare organizations in developing countries in the post-COVID-19 outbreak?

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Nguyen An; Ho Tuong; Bui Hien; [2022]
   Nyckelord :eHealth; Health information technologies; developing countries; resilence;

   Sammanfattning : Background: Covid-19 is disrupting the healthcare industry. Policies and regulatory changes in general necessitate adaptation from the healthcare industry, particularly those affecting the payment system, clients, and the environment. LÄS MER

3. 2. Brand Recognition for long term business growth in  developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam

   Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

   Författare :Viviene Lukoma; Ke Tuong Nguyen; [2011]
   Nyckelord :brand; brand recognition; positioning; SMEs; Ho Chi Minh City; Kampala; strategy; communication; sustainability;

   Sammanfattning : Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. LÄS MER