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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Dold marknadsföring på sociala medier : En kvalitativ studie om konsumenters attityder mot influencers dolda marknadsföring på sociala medier och de ageranden dessa attityder leder till

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Adrian Kovacic; Andreas Lenell; [2018]
   Nyckelord :Undercover Marketing; Social Media; Consumers; Attitudes; Actions; Influencers; Dold marknadsföring; Sociala medier; Konsumenter; Attityder; Ageranden; Influencers;

   Sammanfattning : Purpose: The purpose of this study is to gain an understanding of the link between attitudes and actions to influencers’ undercover marketing in social media from a consumer perspective, as this is lacking in today's research. Theoretical reference frame: The study uses theories, concepts and previous research that are within the field of the study. LÄS MER

3. 2. Undercover Marketing : The method which lies beneath

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Karolina Stenberg; Sabina Pracic; [2005]
   Nyckelord :Word-of-Mouth; Guerrilla Marketing; Undercover Stealth Marketing;

   Sammanfattning : Background: A coming of age of a generation named Generation Y, which holds negative views on commercial messages, has resulted in the need of special marketing methods which are known to be more alternative. Guerrilla Marketing, being such a method holds beneath it Undercover Marketing which is another method and has the potential of reaching this generation. LÄS MER