Sökning: "adver"

Hittade 4 uppsatser innehållade ordet adver.

  1. 1. Djuret som designelement i svenska magasinannonser

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Agnes Eriksson Alm; Darja Golubeva; [2021]
    Nyckelord :animals in adver; sing; visual analysis; adver; sement design; graphic design of adver; sements; quan; ta; ve content analysis; animal as design element; annons med djur; visuell analys; annonsdesign; annonser visuell uOormning; kvan; ta; v innehållsanalys; djur som designelement;

    Sammanfattning : Bakgrund Den djupt rotade rela;onen mellan människa och djur användsidag ibland av reklammakare. A: använda djur som e:designelement för a: få kontakt mellan mo:agaren ochannonsens budskap kan appliceras på olika vis av varierandeorsak. Idag saknas det studier på svenska av magasinannonsermed djur som designelement. LÄS MER

  3. 2. Selecting Advertising Agencies : Understanding the influencing criteria

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Olle Hugosson; Pontus Sundberg Alvarsson; [2015]
    Nyckelord :Advertising Agency Selection; Organisation Buying Behaviour; Agency- Client Relationship; Agency-Client Life-Cycle;

    Sammanfattning : Background Commonly companies do not produce their own advertising material, but instead acquire the knowledge from advertising agencies. While purchasing advertising services, it was found through past studies that there are multiple criteria in which clients evaluate their alternatives of advertising, however few studies have investigated why and how these specific criteria are influential. LÄS MER

  4. 3. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

    Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Jimmy Bergqvist; Jens Ingelstedt; [2010]
    Nyckelord :Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

    Sammanfattning : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. LÄS MER

  5. 4. The Role of Culture : A Study of Swedish Companies Advertising in China

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Annina Mänttäri; Michella Al Fahel; Staffan Kollander; [2007]
    Nyckelord :China; advertising; role of culture;

    Sammanfattning : Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. LÄS MER