Sökning: "airline industry"

Visar resultat 36 - 40 av 153 uppsatser innehållade orden airline industry.

  1. 36. CSR-kommunikation i den svenska flygbranschen: Hur påverkas konsumenters attityder och intentioner av olika CSR-budskap från flygbolag?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anton Eriksson; Martin Johnson; [2020]
    Nyckelord :Corporate social responsibility; Marketing; Airline; Attributions; Flight-shame;

    Sammanfattning : Flight-shaming and increased environmental awareness has lead to Swedish airline companies marketing their CSR-initiatives to a higher extent. Despite the fact that much research already exist in connection to effects of CSR in different situations, there is a lack of research investigating the airline industry in times of a strong environmental movement as there is right now in Sweden. LÄS MER

  3. 37. Airline Stock Abnormal Returns

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Jie Yang; Pedro Antonio Garay Barrios; [2020]
    Nyckelord :Business and Economics;

    Sammanfattning : With the progress seen in recent years, and especially since the beginning of the decade towards a more globalized world, airlines have gained special relevance as key players in this new game field. Then role they play is fundamental to guarantee that industries and individuals can move freely around the world, enabling many economic processes to succeed. LÄS MER

  4. 38. Efficient flight schedules with utilizing Machine Learning prediction algorithms

    Magister-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Mashhood Vandehzad; [2020]
    Nyckelord :Flight; Delays; Prediction; Machine; Learning; algorithms;

    Sammanfattning : While data is becoming more and more pervasive and ubiquitous in today’s life, businesses in modern societies prefer to take advantage of using data, in particular Big Data, in their decision-making and analytical processes to increase their product efficiency. Software applications which are being utilized in the airline industry are one of the most complex and sophisticated ones for which conducting of data analyzing techniques can make many decision making processes easier and faster. LÄS MER

  5. 39. ”Din anledning att resa är vår anledning att flyga mer hållbart” : Ett konsumentperspektiv på SAS hållbarhetsarbete i en miljömässigt ohållbar bransch

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Julia Härnälv; Lisa Lingsarve; [2020]
    Nyckelord :Climate change; sustainability; aviation industry; Paris Agreement; consumer perspective; Klimatförändring; hållbar utveckling; flygindustrin; Parisavtalet; konsumentperspektiv;

    Sammanfattning : Bakgrund: Flygindustrin står för en stor del av världens totala koldioxidutsläpp som påverkar vårt klimat negativt. Forskning visar att antalet flygresor kommer att öka och bidra till 22% ökat koldioxidutsläpp till år 2050. LÄS MER

  7. 40. Att konstruera ett hållbart varumärke i en ohållbar industri

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Bengtsson; Felicia Svedhage; [2020]
    Nyckelord :strategic communication brand communication sustainability sustainability discourses environmentally harmful industries critical discourse analysis multimodal discourse analysis KLM; Social Sciences;

    Sammanfattning : This study aims to deepen the understanding of how companies within environmentally harmful industries are able to construct sustainable brands by producing current sustainability discourses. This is done by using a critical discourse analysis and a multimodal critical discourse analysis on the “Fly Responsibly” campaign from 2019 by the airline company KLM Royal Dutch Airlines, which consist of a website as well as a commercial video. LÄS MER