Sökning: "attitudinal factors"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden attitudinal factors.

1. 1. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

3. 2. CARRY ON WITH CARRION? A wildlife road infrastructure study regarding the effects of ethical justification on policy acceptance

   Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Lauren L. Yehle; [2023-08-31]
   Nyckelord :policy acceptance; environmental ethics; intrinsic value; ecosystem services; conservation;

   Sammanfattning : Policy acceptance is an important aspect of compliance and government effectiveness. Political science and psychology researchers have attempted to understand policy acceptance through individual and contextual factors but still cannot explain all attitudinal differences. LÄS MER

4. 3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

5. 4. Enhancing SMEs to Become More Sustainable

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Patricia Agyare; [2023]
   Nyckelord :Sustainable business practices; stakeholder theory; barriers; enablers; emerging economies; Earth and Environmental Sciences;

   Sammanfattning : Small, and medium-sized enterprises (SMEs) have recently been identified as high contributors to social and environmental issues globally. Due to this, there has been a high demand for SMEs to become more sustainable, and as such many studies have researched the benefits that accrue to SMEs that implement sustainable practices: serving as a motivation for most SMEs. LÄS MER

7. 5. Varför leder individers upplevelse av personligt ansvar att minska klimatförändringarna inte alltid till att de stödjer klimatpolitiska åtgärder? : En komparativ studie i Europa om länken mellan personligt ansvar och stödet för ökade skatter på fossila bränslen

   Kandidat-uppsats, Umeå universitet/Sociologiska institutionen

   Författare :Johanna Karlsson Alalahti; Matilda Löf; [2023]
   Nyckelord :Klimatförändring; personligt ansvar; fossilbränsleskatter; miljö; klimatpolitik; tillit; koldioxid;

   Sammanfattning : Previous research shows that human activities have clearly caused the ongoing global warming, mainly through the release of greenhouse gases. Carbon dioxide and fuel taxes are often considered relatively cost-effective climate policy measures because they have been shown to be a successful way to reduce emissions where they have been introduced. LÄS MER