Sökning: "b2b internet marketing"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden b2b internet marketing.

1. 1. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Kevin Nermark; [2023]
   Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

3. 2. How to hack Growth… : En kvalitativ studie för att bidra till förståelse av begreppet Growth Hacker Marketing samt hur det används

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Nellie Cadjo; Clara Cornéer; [2022]
   Nyckelord :Growth Hacker Marketing; Growth Hacking; The Growth Hacking Funnel; The Growth Hacking Process;

   Sammanfattning : Growth Hacker Marketing is a relatively new concept that has emerged as the digitalization and the development of the internet occurred. The purpose of the study is to gain an understanding of the meaning of GHM and how it is used, a concept that is widely applied in the marketing industry but not as widespread in theory. LÄS MER

4. 3. Talk about value, not product... : The solution to widen the sales pipeline?

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Malin Väringstam; Annina Wede; [2021]
   Nyckelord :Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Sammanfattning : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. LÄS MER

5. 4. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Kainat Kainat; Patrizi Jennifer; [2020]
   Nyckelord :Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

   Sammanfattning : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. LÄS MER

7. 5. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Nyckelord :B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Sammanfattning : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. LÄS MER