Sökning: "behavior intent"

Visar resultat 1 - 5 av 82 uppsatser innehållade orden behavior intent.

  1. 1. Konsumenters Respons på Etiska Skandaler: En Undersökning av Varumärkesbild och Köpavsikt

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Busara Surapee; William von Sicard; [2024]
    Nyckelord :Ethical scandals; Consumer behavior; Brand image; Purchase intention; Severity of the scandal; Etiska skandaler; Konsumentbeteende; Varumärkesbild; Köpavsikt; Allvarlighetsgrad på skandalen;

    Sammanfattning : Sammanfattning Titel: Konsumenters Respons på Etiska Skandaler: En Undersökning av Varumärkesbild och Köpavsikt. Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Busara Surapee och William von Sicard Handledare: Katarina Arbin Datum: 2024 – januari Syfte: Syftet med denna studie är att belysa etiska skandalers påverkan på konsumenternas köpavsikt och varumärkesuppfattningar. LÄS MER

  3. 2. Tragic Tales of ‘Victims’ and ‘Villains’ – A Study on Narratives and Emotions in Danish Rape Trials

    Master-uppsats, Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Författare :Kristine Louise Kristensen; [2023]
    Nyckelord :narrative; trial; rape; emotion; genres; story characters; rape myths; court ethnography; Law and Political Science; Cultural Sciences; Social Sciences;

    Sammanfattning : Given the fact that rape is difficult to prove in court and trials primarily are based on the defendant’s word against the plaintiff’s, it becomes highly significant to study the narratives about rape presented in criminal trials. This thesis is an ethnographic-inspired study conduct-ed in Danish courts from January to May 2023. LÄS MER

  4. 3. Combining transaction and page view data for more accurate product recommendations

    Master-uppsats, Umeå universitet/Institutionen för fysik

    Författare :Soroush Rohani; [2023]
    Nyckelord :Recommendation systems; machine learning; e-commerce;

    Sammanfattning : Recommendation systems are primarily used in e-commerce and retail to guide the user in a vast space of available items by providing personalized recommendations that fit the user's interests and need. Numerous types of recommendation systems have been introduced over the years. LÄS MER

  5. 4. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linnea Fällman; Ella Wiss Mencke; [2023]
    Nyckelord :Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

    Sammanfattning : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. LÄS MER

  7. 5. A study of information security awareness on teleworking security risks and recommendations since Covid19 pandemic

    Master-uppsats, Luleå tekniska universitet/Informationsresurser, publicering och system; Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Författare :Lukas Galajda; [2023]
    Nyckelord :information security awareness; teleworking; security risks; security recommendations;

    Sammanfattning : This study is looking at “the changed” world for employees that were lucky and could continue their work from places other than the office since the Covid-19 pandemic outbreak using teleworking tools. Their numbers grew exponentially and while they still had to perform their duties as usual, they could not rely on the security infrastructure built at the office. LÄS MER