Sökning: "brand strategies case study"

Visar resultat 1 - 5 av 236 uppsatser innehållade orden brand strategies case study.

  1. 1. Hennessy to Henny: Brand Hijacking

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

  3. 2. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  4. 3. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Nyckelord :Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Sammanfattning : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. LÄS MER

  5. 4. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

  7. 5. The Fast Fashion Business Model vs. Environmental Sustainability: A Case Study of Stronger

    Kandidat-uppsats, Jönköping University

    Författare :Hermon Tesfay; Tilde Herrlin; [2023]
    Nyckelord :fast fashion business model; environmental sustainability; sustainable fast fashion brand; sustainable decision-making;

    Sammanfattning : The fast fashion industry is considered to be the second most polluting industry in the world, facing many challenges regarding environmental sustainability. Due to the rising interest and awareness in environmental sustainability, this study was conducted to discover how fast fashion companies make decisions regarding environmental sustainability and how these decisions are affected by the fast fashion business model. LÄS MER