Sökning: "branding equity"
Visar resultat 1 - 5 av 154 uppsatser innehållade orden branding equity.
1. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER
2. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER
3. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER
4. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER
5. The role of customer-based brand equity in the direct-to-consumer business model
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER
