Sökning: "business-tobusiness"

Visar resultat 1 - 5 av 11 uppsatser innehållade ordet business-tobusiness.

1. 1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Patricia Jahn; Veronika Barta; [2023-07-19]
   Nyckelord :Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

   Sammanfattning : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. LÄS MER

3. 2. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets

   Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :Julie Salicath Aasen; Sara Samie Ghafarokhy; [2022]
   Nyckelord :Barriers; Expansion; Internationalization; Healthtech; Software-as-a-Service; Business-to-Business; Barriärer; Expansion; Internationalisering; Healthtech; Software-as-a-Service; Business-toBusiness;

   Sammanfattning : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. LÄS MER

4. 3. Arbetsförmedlarens marknadsförings-potentialer på sociala medier : En studie om möjligheter samt potentialer inom B2Bmarknadsföring på Facebook, LinkedIn och Instagram

   M1-uppsats,

   Författare :Dagles Koutcho; William Merza; [2020]
   Nyckelord :Marknadsföring; B2B; arbetsförmedlare; SMM; SMMA; sociala kanaler; sociala medier;

   Sammanfattning : Syfte – Syftet med studien är att framställa underlag för hur organisationer inom business-tobusiness (B2B) kan, genom social-medie-marknadsföring (SMM), marknadsföra sig och stärka sitt varumärke inom sin marknad. För att kunna besvara syftet har det brutits ned i tre frågeställningar. LÄS MER

5. 4. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
   Nyckelord :Social media; Measurements; Effectiveness; Business-to-Business;

   Sammanfattning : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. LÄS MER

7. 5. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

   Master-uppsats, Linnéuniversitetet/Institutionen för design (DE)

   Författare :Ida Aldevinge; [2018]
   Nyckelord :Sensory engagement; informed choices; B2B; design; intervention;

   Sammanfattning : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. LÄS MER