Sökning: "china market perception"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden china market perception.

  1. 1. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Ruina Wang; [2022]
    Nyckelord :TikTok; Persuasive System Design; User Behavior Change; Human-Computer Interaction;

    Sammanfattning : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. LÄS MER

  3. 2. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    M1-uppsats, Jönköping University/JIBS Entrepreneurship Centre

    Författare :Vy Nguyen; Nhu Nguyen; [2022]
    Nyckelord :IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Sammanfattning : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. LÄS MER

  4. 3. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Viktor Mattsson; Erik Stephanson; [2022]
    Nyckelord :Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Sammanfattning : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. LÄS MER

  5. 4. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Zhiyu Chen; Jiabao Guo; [2022]
    Nyckelord :Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Sammanfattning : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. LÄS MER

  7. 5. Oriental wisdom meets occidental construct: How Chinese University students perceive sustainability?

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Wei Shao; [2021]
    Nyckelord :Sustainability; Perception; University students; Sustainability in Higher education; Bottom-up approach; Institutional logic perspective;

    Sammanfattning : Sustainability is a global issue, whilst the extant sustainability research is largely inclined towards the global north. China as one of most prominent emerging countries, itsimportance in sustainability research has been emphasized by many scholars. LÄS MER