Sökning: "city-marketing"

Visar resultat 1 - 5 av 13 uppsatser innehållade ordet city-marketing.

  1. 1. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Marko Bergman; [2023]
    Nyckelord :city branding; city marketing; Öresundsmetro; HH-tunnel;

    Sammanfattning : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. LÄS MER

  3. 2. Entrepreneurialism and sustainability in Helsingborg- A critical discourse analysis of city marketing in the urban renewal project H+

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Simon Homander; [2019]
    Nyckelord :State-led gentrification; green gentrification; city marketing; critical discourse analysis; H ; Helsingborg; Social Sciences;

    Sammanfattning : This essay highlights the increasingly important role of city marketing in urban renewal. In particular, it focuses on the way that discourses in city marketing can impact the social geography of the city. In light of the urban renewal project H+, this thesis examines Helsingborg´s city marketing. LÄS MER

  4. 3. The Copenhill Crisis. The Dark Side of Planning The Greenest Waste-fired Power Plant Ever Seen

    Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Ulrik Kohl; [2019]
    Nyckelord :urban politics; power plant; neoliberal planning; iconicity; city marketing; sustainable energy; waste-to-energy; dark side of planning;

    Sammanfattning : This thesis is about the making of a power plant. It sheds light on how neoliberal ideas shape large public investments in sustainable energy infrastructure. It tells the story of how the City of Copenhagen decided to build what was claimed to be the greenest waste-fired power plant in the world: Copenhill. LÄS MER

  5. 4. Nudging: Within the Context of Place Marketing

    Master-uppsats, KTH/Fastigheter och byggande

    Författare :Anna Eriksson; Jesper Tränck; [2018]
    Nyckelord :Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

    Sammanfattning : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. LÄS MER

  7. 5. Globaliseringens påverkan på platsmarknadsföring och konkurrens mellan städer. : Hur arbetar Umeås aktörer för att marknadsföra staden som en mötesstad inom affärsturism?

    Kandidat-uppsats, Umeå universitet/Kulturgeografi

    Författare :Carlos Leon Leon; [2016]
    Nyckelord :Globaliseringens påverkan på plats-marknadsföring;

    Sammanfattning : ABSTRACT   This bachelor thesis aims to study the effects of globalization in places where they end up in a competition with each other to attract conferences and congresses. This may cause issues and problems that could affect the way destinations work with the City Marketing and destination development to make themselves more competitive. LÄS MER