Sökning: "click through rate"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden click through rate.

  1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Daniela Rodriguez; [2023]
    Nyckelord :CRM; email marketing; content personalization;

    Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

  3. 2. The effect of navigability on e-commerce for students

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Wilma Petersson; Anna Kärrlander; Erik Bertilsson; Erik Hjalmarsson; Lukas Floberg; Martin Stenström; Per Melin; Viktor Valfridsson; [2023]
    Nyckelord :navigability; navigation; second-hand; web-shop;

    Sammanfattning : The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. LÄS MER

  4. 3. Fyra designprinciper för attraktivare annonser

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Markus Sjökvist; [2022]
    Nyckelord :Clickthrough Rate; Cost Per Click; Ducoffe’s advertising value model; Facebook; Hierarchy of Effects; Meta Ads; Pay Per Click;

    Sammanfattning : The paper examines Meta ads in the adult education field. The ads are selected based onfour main criteria, ads with creatives that show people in the profession of the intendededucation, ads that the audience can quickly identify as an educational program, creativeswith a high signal-to-noise ratio and creatives with only one point of focus in the pictures. LÄS MER

  5. 4. Attention-based Multi-Behavior Sequential Network for E-commerce Recommendation

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Zilong Li; [2022]
    Nyckelord :Recommendation System; Sequential Recommendation; Click-through Rate Model; Transformer; Multi-Task Learning; Sistema di Raccomandazione; Raccomandazione Sequenziale; Modello di Percentuale di Clic; Trasformatore; Apprendimento Multitasking; Rekommendationssystem; Sekventiell rekommendation; Klickfrekvensmodell; Transformator; Multi-Task Learning;

    Sammanfattning : The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. LÄS MER

  7. 5. Let's get moving : The effects of animated advertisements in a digital market

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Carl Coreback; David Krall; [2022]
    Nyckelord :Animation; Attention; Click-through rate; Memory; Attitude; Online Advertisements; Social media; Instagram;

    Sammanfattning : Purpose – The purpose of this study is to analyse the differences in click-through rate, attention, memory (recall and recognition), and attitude between static and animated advertisements on the social media platform Instagram. This study addresses whether static or animated advertisements are more effective on social media. LÄS MER