Sökning: "corporate games"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden corporate games.

  1. 1. Hanterande (slängande) av returer inom klädindustrin

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adam Bengtsson; Lisa Holm; Jessika Pham; [2023]
    Nyckelord :Returbeteende; returpolicys; hållbarhet; CSR; produktförstöring; retur Return behavior; return policies; sustainability; product destruction; return; Business and Economics;

    Sammanfattning : Syfte Undersöka konsumenters köp- och returbeteenden vad gäller kläder vid införandet av striktare returpolicys. Teoretiska perspektiv Returbeteende, Categories of online returning behavior, Returpolicy, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Tidigare forskning, Grandiositet och nollsummespel Metod Uppsatsen utgår från en kvantitativ undersökningsmetod och deduktiv ansats. LÄS MER

  3. 2. Designing a Corporate Training Game that Empowers the Communication between Game Designers and Programmers

    Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Paul Brandstetter; Henrik Nilsson; [2023]
    Nyckelord :corporate games; training games; design communication; cultural approach to organizations; measuring communication; game design;

    Sammanfattning : This research investigates the communication of design teams using Research through Design. Specifically, it investigates the communication between the game designers and programmers in a game development environment. LÄS MER

  4. 3. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Nyckelord :Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Sammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER

  5. 4. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emily Angeles; Matthieu Thomas; [2023]
    Nyckelord :Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

    Sammanfattning : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. LÄS MER

  7. 5. Having the right pedigree? A caste study of an American Mobile game developer’s transition to an indie business model.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Domagoj Kljakovic-Gaspic; [2022-06-23]
    Nyckelord :;

    Sammanfattning : The overall purpose of this study was to better understand the transition of a mobile games developer from a Co-Development business model to an Independent one by harnessing the framework of institutional logics. The paper is based on a case study of an American Mobile Game developer with operations in several geographical regions across the world. LÄS MER