Sökning: "cosmetic online stores"

Hittade 3 uppsatser innehållade orden cosmetic online stores.

  1. 1. Glossier : en fallstudie

    Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Rebecka Engstrand; [2019]
    Nyckelord :beauty industry; charismatic capitalism; Consumption; marketing; Digitalization; Glossier; prosumer; user generated content; Online-to-Offline marketing; social media användare genererat innehåll; Digitaliseringen; Karismatiska kapitalism Konsumtion; marknadsföring; prosument; Online-to-Offline marknadsföring skönhetsindustrin; sociala media; Cultural Sciences;

    Sammanfattning : The purpose of this thesis is to provide the reader with knowledge of how the beauty industry is affected by digitalization, especially concerning marketing strategies and consumption practices. This thesis performs a case study of the company Glossier in order to examine what strategies they use to market and sell their products. LÄS MER

  3. 2. Consumers' online purchase intention in cosmetic products

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Shirin Aliyar; Clara Mutambala; [2015]
    Nyckelord :Online purchase intention; trust; perceived risk; shopping enjoyment; site design quality; cosmetic online stores; E-commerce;

    Sammanfattning : Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. LÄS MER

  4. 3. Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Emma Färemo; Angelica Fredriksson; [2015]
    Nyckelord :Information gathering; young female consumers; brand- awareness and attitude; online; offline; social media; cosmetic products;

    Sammanfattning : Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. LÄS MER