Sökning: "customer experience thesis"

Visar resultat 1 - 5 av 558 uppsatser innehållade orden customer experience thesis.

  1. 1. Designing a reactive feedback feature for end-users in web-based media software

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :Jessica Dellmar; [2024]
    Nyckelord :User Feedback; End-user involvement; Usability; Design Thinking; User Experience;

    Sammanfattning : Customer feedback is essential for improving a company's products or services and increasing customer satisfaction. Despite its value, user involvement faces many challenges, such as low user motivation and feedback with missing context information. LÄS MER

  3. 2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Jämterud; Henrik Widell; [2024]
    Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

  4. 3. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fanny Söderström; Maria Nordin; [2023-07-20]
    Nyckelord :Innovation; Sustainability; Technology Adoption; Electrical Distribution; Power Grid; Electric Vehicles; Energy Storage Solutions; Renewable Energy; V2X; Vehicle-to-Grid; V2G;

    Sammanfattning : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. LÄS MER

  5. 4. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

    Master-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Kenneth Santos; Rasmus Törnros; [2023]
    Nyckelord :Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Sammanfattning : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. LÄS MER

  7. 5. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Kenneth Santos; Rasmus Törnros; [2023]
    Nyckelord :Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Sammanfattning : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. LÄS MER