Sökning: "customer relationship value"

Visar resultat 1 - 5 av 466 uppsatser innehållade orden customer relationship value.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Karin Gåsste; Antara Islam; [2023-07-03]
   Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

4. 3. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

5. 4. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
   Nyckelord :Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

   Sammanfattning : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. LÄS MER

7. 5. Love is all you need - Defining the concept of love brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Nyckelord :brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Sammanfattning : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. LÄS MER