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Visar resultat 1 - 5 av 19 uppsatser som matchar ovanstående sökkriterier.
1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER
2. Are We Better off Alone? A Qualitative Study on Which Ways Digitalization has Impacted the Disintermediation in the Vehicle Industry
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The paradigm shift in the vehicle industry, partly caused by digitalization and the conversion to electric alternatives, has pressured traditional manufacturers to reconsider pre-existing practices and distribution methods to align with market developments. By investigating digitalization's impact on disintermediation in the vehicle industry, and which considerations a firm should make when contemplating disintermediation, the purpose of the study is to provide a model proposition, suitable to use when considering disintermediation and integration of value-creating activities into the firm. LÄS MER
3. När politikerna själva har ordet: en kvalitativ studie av retoriken i Miljöpartiets videobloggar direkt från Bryssel
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : When the politicians have the floor This study examines what happens when political communication is shifted from the traditional news media to the political organization itself, and thus is no longer dependent on journalists and gatekeepers. As well as whether a political organization, through its YouTube channel, can in fact claim to be equivalent to traditional journalism. LÄS MER
4. The effect of ICT on trading companies in Sweden. A case study of four trading companies
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Over the years there has been an increasing amount of literature regarding the effect of information and communication technologies (ICT) on trade. These technologies cause disruption in the way that companies do business by increasing the amount of information available. LÄS MER
5. Making contact : A case study of a digital platform in the construction industry
Master-uppsats, Umeå universitet/Institutionen för informatikSammanfattning : Digital platforms are increasingly disrupting established status quos in traditionally stable markets. This study focuses on the launch and use of a digital service platform in the construction industry in Finland. The study encompasses a practical, action research case study of the platform itself and the context in which it exists. LÄS MER
