Sökning: "eCRM"

Visar resultat 16 - 18 av 18 uppsatser innehållade ordet eCRM.

  1. 16. French luxury companies: Challenge to design E-Commerce without affecting their brand image

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Paul LASSALLE; Clément LEMAIRE; [2010]
    Nyckelord :Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

    Sammanfattning : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. LÄS MER

  3. 17. Evolving Loyalty Programs- Merging Classic Loyalty with New Technology

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christopher Johansson; Carl-Johan Ingvarsson; Alexander Klaus; [2008]
    Nyckelord :Loyalty; Loyalty Programs; Personalized Promotion; Grocery retailing; eCRM; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. LÄS MER

  4. 18. Data Mining and Mobile CRM : An Update

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Mohammad Turk; [2007]
    Nyckelord :mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

    Sammanfattning : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. LÄS MER