Sökning: "engagement markers"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden engagement markers.

  1. 1. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    Kandidat-uppsats, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Författare :Elsa Björklund; [2023]
    Nyckelord :Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Sammanfattning : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. LÄS MER

  3. 2. Vetenskap som kunskap, politik och samhällskritik : Konstruktioner av vetenskapsideal på Falshback Forum

    Magister-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Lotten Wiklund; [2022]
    Nyckelord :science communication; public engagement in science; epistemic cultures; post-truth society; py; networked publics; Flashback;

    Sammanfattning : The general theme of this thesis is the audience's understanding and ideals ofscience and how these, through digital social media, are shaped in relation to moregeneral understandings about the role of science in society. The rationale of thethesis was to study constructions of ideals of science at Flashback Forum during theperiod of April 1, 2021 through April 1, 2022. LÄS MER

  4. 3. Revisiting parts of the verb in Southern Nambikwara: Towards a definition of subjectivity as a grammatical category

    Master-uppsats, Stockholms universitet/Avdelningen för allmän språkvetenskap

    Författare :Emilia Roosvall; [2022]
    Nyckelord :Southern Nambikwara; subjectivity; epistemic marking; egophoricity; co-distributions;

    Sammanfattning : This study investigates verb-final morphemes in Southern Nambikwara — a polysynthetic language spoken in the Mato Grosso region of southwestern Brazil. The verb-final morphemes -wa2 and -ɾa2/-la2 have previously been described as denoting an aspect distinction between imperfectivity and perfectivity (da Silva 2021; B. Kroeker 1982; M. LÄS MER

  5. 4. Science communication on Twitter : Ananalysis of vocabulary and content

    Master-uppsats,

    Författare :Görel Sundström; [2021]
    Nyckelord :science communication; Twitter; vocabulary; jargon; content analysis;

    Sammanfattning : Twitter is one platform where scientists can communicate their research results, both among each other and to a wider audience. This master thesis investigates to what extent, and by which means, tweets with scientific content invite the general public to engage in the topics. The four different topics analysed in this study were: C. LÄS MER

  7. 5. Metadiscourse in advertising : Persuasion in online advertisements of makeup brands.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Maja Gustafsson; [2018]
    Nyckelord :Metadiscourse; makeup; advertisement; e-commerce; pragmatics; persuasive language.;

    Sammanfattning : E-commerce has exploded and with that also advertisements online. To get customers to stay as customers with your company, advertisements become more and more persuasive. To measure this persuasion metadiscourse has been used as a method for this investigation. LÄS MER