Sökning: "extreme sport"
Visar resultat 11 - 15 av 25 uppsatser innehållade orden extreme sport.
11. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. LÄS MER
12. Exkluderingsmekanismer som kommunikativ utmaning
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This study aims, in the light of societal emphasis on diversity and equality, to con-tribute with a greater understanding of subcultures of consumption and the extreme sport of freeskiing. The sports discursive mechanisms of inclusion and exclusion are examined in order to identify opportunities for organizations to strategically communicate to a broader target group. LÄS MER
13. Den svenska extremskidsporten: en sport oberoende av genus? : - En kvalitativ studie av utrymmet på skidtidningsomslag utifrån ett genusperspektiv
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Gender is a constantly debated subject, especially within the world of sports. The representation of athletes in the media is dominated by the males. It is often that the athletes are portrayed on the basis of their sex and gender. LÄS MER
14. "What we're doing isn't a sport! It’s Art! And you can't compete in art!" : En semiotisk bildanalys om extremsportidrottare och deras användning av Instagram
Kandidat-uppsats,Sammanfattning : Studiens syfte är att undersöka hur extremsportsidrottare framställer och stärker sitt personliga varumärke på sociala medier. Vad är viktigast att tänka på när idrottaren vill att deras följare ska interagera med dem? Studien analyserar i vilken grad välproducerade bilderna spelar roll i hur mycket uppmärksamhet bilderna får, genom till exempel gillamarkeringar och kommentarer. LÄS MER
15. Increasing efficiency of sport’s event companies by implementing lean management & lean thinking across the processes defined by the SCOR model: : OC Sport, a case of Sport Event Business Company.
Master-uppsats, KTH/Industriell produktionSammanfattning : Lean is known as a philosophy, which aims at reducing waste across a whole production line. This concept was originally introduced by Toyota in its automotive production lines. Over time, this idea has grown and has been implemented in all kinds of industrial companies and businesses. LÄS MER