Sökning: "fashion theory"

Visar resultat 21 - 25 av 518 uppsatser innehållade orden fashion theory.

1. 21. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

3. 22. Trendig och miljömedveten?

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Victoria Ohlsson; [2023]
   Nyckelord :Fast fashion; Clothing; Consumption; Awareness; Trend; Identity; Consumer Culture Theory; Cultural Sciences;

   Sammanfattning : The clothing industry is today linked to several sustainability challenges. Fast fashion is a reason for today's overconsumption, which with new technology, fast production times, and cheap materials has contributed to clothes being constantly consumed and replaced. LÄS MER

4. 23. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Alexandra Edelsbrunner; [2023]
   Nyckelord :Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

   Sammanfattning : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. LÄS MER

5. 24. Sambandet mellan CSR och varumäkeslegitimitet

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Agnes Hofer; Emma Lange; Paola Lindell; [2023]
   Nyckelord :CSR communication; consumer perspective; brand legitimacy; fast fashion; fast furniture.; Business and Economics;

   Sammanfattning : Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus group interviews, employing convenience sampling. LÄS MER

7. 25. Förbehandling och Hantering av Användarmärkningar på E-handelsartiklar

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen för systemteknik

   Författare :Viktor Johansson; [2023]
   Nyckelord :e-commerce; tags; tagging; preprocessing; NLP; graph theory; AI;

   Sammanfattning : Plick is an online platform with the intention of being a marketplace where users may buy and sell second-hand fashion. The platform caters to younger users, and as such borrows many ideas from well-known social network platforms - such as putting more focus on user profiles and expression, rather than just the products themselves. LÄS MER