Sökning: "fotbolls marknaden"

Hittade 2 uppsatser innehållade orden fotbolls marknaden.

  1. 1. UEFA Financial Fair Play : Regleringen av fotbolls-Europa

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Tobias Bindå; Robin Carlgren; [2015]
    Nyckelord :Associative competition; Football; Financial Fair play; Correlation; Rat-race-theory; Regulation theory; UEFA; Associativ konkurrens; Fotboll; Financial Fair Play; Korrelation; Rat-race-teorin; Regleringsteori; UEFA;

    Sammanfattning : Since 2011 UEFA, the managing organisation of European football, demands that all clubs wanting to participate in the two major European club football tournaments, UEFA Champions League and UEFA Europa League, has to abide by the rules for UEFA Financial Fair Play. This regulation was developed by UEFA to protect the long-term financial stability of European club football. LÄS MER

  2. 2. Varumärkesutveckling inom Linköpings Hockey Club : Ur ett sponsorperspektiv

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Thomas Johansson; Alexandra Jonsson; Camilla Johansson; [2006]
    Nyckelord :Brand; Sponsorship; LHC; Ice hockey; Varumärke; Sponsring; LHC; Ishockey;

    Sammanfattning : The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. LÄS MER