Sökning: "ikea s future"

Visar resultat 21 - 25 av 52 uppsatser innehållade orden ikea s future.

1. 21. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Philip Meier; Eleni Anastasiadou; [2018]
   Nyckelord :online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Sammanfattning : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. LÄS MER

3. 22. Development of e-commerce within fast moving consumer goods

   Master-uppsats, KTH/Fastigheter och byggande

   Författare :Julia Olsson; Julia Samaan; [2018]
   Nyckelord :E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

   Sammanfattning : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. LÄS MER

4. 23. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Amanda Arestav; Sara Åström; [2018]
   Nyckelord :Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

   Sammanfattning : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. LÄS MER

5. 24. Integration of sensors in the smart homes of tomorrow - possibilities and limitations

   Master-uppsats, Lunds universitet/Innovation

   Författare :Jesper Lindberg; Erik Karud; [2018]
   Nyckelord :Internet of Things IoT ; Smart Home; Sensors; Human-Machine-Interaction; Smart Devices; IKEA TRÅDFRI; IKEA Home Smart; Technology and Engineering;

   Sammanfattning : It is estimated that in 2020 there will be more than 20 billion connected devices around the world. Hardware keeps getting smaller and microprocessors and communications modules can be found in all manner of products. LÄS MER

7. 25. The success of succession to reduce manager turnover costs; A qualitative study on costs related to manager turnover in a Swedish retail company and succession planning and management success factors to reduce these costs

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Simon Högnelid; Sofia Dahlström; [2017-09-13]
   Nyckelord :;

   Sammanfattning : Problem background/Introduction: Many of today’s organizations struggle with securing a high performing manpower due to either a retiring or an increasingly mobile workforce. If a company fails in attracting and retaining their talents, costs related to employee movements - in this study employee turnover costs - will probably increase. LÄS MER