Sökning: "impulsive buying-behavior"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden impulsive buying-behavior.

  1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 2. Click, Shop, Done

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ashmitha Godagampala; Ruaa Al-Urfali; Vlora Dosljaki; [2023]
    Nyckelord :Technology-based self-services; express checkout systems; E-commerce; online shopping; consumer behavior; buying behavior; Consumer decision-making process model; Sweden; Business and Economics;

    Sammanfattning : Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. LÄS MER

  4. 3. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Nyckelord :Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Sammanfattning : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. LÄS MER

  5. 4. Influencer Marketings påverkan på köpbeteende och klädkonsumtion hos Millennials & Generation Z

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Lisa Helles; Julia Engström; [2022]
    Nyckelord :Influencer Marketing; Fast Fashion; Consumer behavior; Impulsive buying behavior; The environmental impact of the fashion industry;

    Sammanfattning : Influencer marketing är en effektiv marknadsföringsmetod för att öka köpbeteendet hos konsumenter. Uppsatsens fokus är att undersöka Millenials och Generation Z:s klädkonsumtion av Fast Fashion och hur de påverkas av Influencer marketing samt förhållningssätt till miljöfrågor vid klädköp. LÄS MER

  7. 5. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
    Nyckelord :Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

    Sammanfattning : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. LÄS MER