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Visar resultat 6 - 10 av 11041 uppsatser innehållade orden key from.

1. 6. The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels

   Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

   Författare :Victoria Vallström; [2024-02-14]
   Nyckelord :denialism; climate skepticism; social movements; countermovements; digital media; digital data; computational grounded theory; topic modeling; computational text analysis;

   Sammanfattning : This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. LÄS MER

3. 7. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
   Nyckelord :Digitalization; Internationalization; SME;

   Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

4. 8. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Moa Lind; Malin Morup; [2024-02-12]
   Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

5. 9. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
   Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

   Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

7. 10. L’ironie dans La princesse de Babylone de Voltaire : Transmettre des idées polémiques et philosophiques

   Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

   Författare :Mariana Elsner Almonte; [2024-02-07]
   Nyckelord :ironie; Voltaire; conte philosophique;

   Sammanfattning : The objective of this essay is to analyse the use of irony in one of Voltaire's philosophical tales, La princesse de Babylone (1768). Taking as a starting point three perspectives on irony (from philosophy, linguistics, and literature) as well as the context in which Voltaire wrote this tale, this thesis examines the use of irony, its objectives and how it permits the transmission of polemical and philosophical ideas. LÄS MER