Sökning: "kritisk diskursanalys corporate reputation"

Hittade 2 uppsatser innehållade orden kritisk diskursanalys corporate reputation.

  1. 1. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Agnes Bergquist; Lisa Olander; [2023]
    Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

    Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

  3. 2. "No more fucks to give" - En kvalitativ kritisk diskursanalys av Svenska Fotbollförbundets offentliga uttalanden efter två uppmärksammade händelser

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Mörk Johansson; Frida Lübeck; [2019]
    Nyckelord :företagsanseende; dagordningsteorin; genus; idrott; makt; kritisk diskursanalys corporate reputation; agenda-setting; gender; sport; power; critical discourse analysis; Social Sciences;

    Sammanfattning : Previous research about equality between men and women within Swedish football is missing a critical perspective of how language reproduces power differences and creates a certain reality. This study aims to identify the discursive practices used by the Swedish Football Association in order to maintain unequal power relations between men and women, as well as contribute to an understanding of how language can reproduce a constructed reality. LÄS MER