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Visar resultat 1 - 5 av 14 uppsatser som matchar ovanstående sökkriterier.

  1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    Kandidat-uppsats,

    Författare :Daniel Neate; [2022]
    Nyckelord :Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER

  3. 2. English profanities in Nordic-language tweets : A comparative quantitative study

    Master-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Johannes Widegren; [2022]
    Nyckelord :Profanity; swearing; swear words; bad language; pragmatic borrowing; loanwords; contact linguistics; Nordic languages; Twitter; geo-tagging; Nordic Tweet Stream; adaptation; Fula ord; svärord; pragmatiska lån; lånord; kontaktlingvistik; nordiska språk; Twitter; geo-taggar; Nordic Tweet Stream; anpassning;

    Sammanfattning : English profanities (i.e. potentially offensive words, including swear words) have been in use for decades in the Nordic languages – Icelandic, Norwegian, Danish, Swedish and Finnish – and offer a multitude of opportunities for linguistic expression, along with the domestic, heritage profanities in each language. LÄS MER

  4. 3. Are Russian loanwords more permanent than the Sino-Russian treaties? : A study of the integration and use of Russian lexical borrowings in Modern Standard Chinese with a historical perspective on language contact

    Kandidat-uppsats, Uppsala universitet/Institutionen för lingvistik och filologi

    Författare :Katja Pomortseva; [2022]
    Nyckelord :Chinese; Russian; loanwords; language contact; word frequency; lexical borrowing; corpus linguistics;

    Sammanfattning : China and Russia began their shared history in the 17th century and have since had stable and unstable language contact which has had an effect on the Russian-Chinese linguistic exchange. This study explores the integration and use of Russian loanwords in Modern Standard Chinese by using two quantitative methods. LÄS MER

  5. 4. Anpassningen av engelska lånord i svenskspråkiga diskussionsforum

    Master-uppsats, Umeå universitet/Institutionen för språkstudier

    Författare :Marcin Mikolaj Kapusta; [2021]
    Nyckelord :Swedish; English loanwords; loaned phrases; integration of loanwords; borrowing; internet forum; svenska; lånord; diskussion forum; anpassning; internetspråk;

    Sammanfattning : The aim of this study is to present how English borrowings (loanwords and phrases) are integrated into Swedish grammar and spelling rules. The hypothesis is that borrowings appearing in the unchanged form in Swedish occur much more frequently in internet forums than in press. LÄS MER

  7. 5. ”Förmedling av möten för samtal mellan människor som annars inte träffas” : En studie av volontärers arbete i verksamheten Låna en Uppsalabo

    Master-uppsats,

    Författare :Karin Cecilia Löfroth; [2020]
    Nyckelord :Integration; socialt kapital; informationslandskap; hög- och lågintensiva mötesplatser; kommunikativ kompetens och språkutveckling; nyanlända; volontärer; volontärverksamhet;

    Sammanfattning : The aim of this master thesis in Library and Information Science is to develop deeper knowledge of what is enabling or limiting the volunteer activities Lending an Uppsalabo. The perspective used is to understand how the volunteers’ involvement in new innovative services can expand the democratic work of the library. LÄS MER