Sökning: "literature review of online marketing"

Visar resultat 11 - 15 av 52 uppsatser innehållade orden literature review of online marketing.

1. 11. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Christoffer Håkansson; Frida Magnusson; [2020]
   Nyckelord :E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

   Sammanfattning : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. LÄS MER

3. 12. How do Social Media Entrepreneurs Monetize YouTube?

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Artemis Katsimente; Ida-Maja Eldås; [2020]
   Nyckelord :Social Media Entrepreneur; YouTube; Monitization;

   Sammanfattning : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. LÄS MER

4. 13. ANTI-ADBLOCK : En kvalitativ studie om varför individer inte blockerar reklam på webben

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Aras Emil Ali; Dulguun Tuvshintugs; [2020]
   Nyckelord :ad avoidance; ad block; video ads; pop-ups; banners; approach-avoidance; inattentional blindness; banner blindness; automaticity; reklamundvikande; annonsblockerare; videoannonser; pop-ups; banderoller; approach-avoidance; inattentional blindness; banner blindness; automaticity;

   Sammanfattning : Reklam anses vara lika gammal som mänskligheten och lika universell som kultur. Ur den synvinkeln är reklam en del av det sociala livet, där människor gör utbyten som gynnar båda parterna. Under de senaste decennierna har samma mänsklighet upplevt den digitala världens intensiva tillväxt, där idag nästan allt går att finna. LÄS MER

5. 14. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Nyckelord :Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Sammanfattning : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. LÄS MER

7. 15. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

   Master-uppsats, Linköpings universitet/Industriell ekonomi

   Författare :Josefin Håkanson; [2020]
   Nyckelord :user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

   Sammanfattning : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. LÄS MER