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Visar resultat 1 - 5 av 6 uppsatser som matchar ovanstående sökkriterier.

1. 1. Varför producera ett annat företags varumärke? : En studie om leverantörsorganisationer i konkurrenssituation gentemot sin distributionskanal

   Magister-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Fredrik Enman; Sebastian Pers; [2017]
   Nyckelord :Private label; PL; Fast moving consumer goods; Supply chain; Value chain; Supplier; Competitive strategy; national brand; NB; Porter; Egna märkesvaror; EMV; detaljhandel; distributionskedja; värdekedja; leverantör; konkurrensstrategier; leverantörers märkesvaror; LMV; Porter;

   Sammanfattning : Inledning: En distributionskedja fungerar genom att förädla en råvara till färdig produkt genom råvaruleverantörer, producenter, leverantörer, återförsäljare och konsumenter. I den klassiska distributionskedjan är det i regel leverantörerna som hanterar den slutgiltliga förpackningen och står för det varumärke konsumenten ser i butik. LÄS MER

3. 2. Relationen mellan EMV, fabrikantmärken och kunderna : En kvantitativ studie om EMV och dess bakomliggande leverantörer

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Anna Lundqvist; Julia Svensson; [2015]
   Nyckelord :EMV; bakomliggande leverantörer; relationsmarknadsföring; konsumentbeteende;

   Sammanfattning : Private labels play an increasingly important role in the current food retail sector and the growth is driven partially by self-interest from retailers who sees private labels as a strong contributor to the profitability and return on sales. On many of the stores' private labels it does’nt show who the underlying provider is, it only says that the product is made for the store. LÄS MER

4. 3. Private Labels in the context of electronics e-tailing

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Saratol Thörn; [2013]
   Nyckelord :Electronics e-tailing; Private labels; Manufacturer brands; Brand equity; Customer-based brand equity;

   Sammanfattning : The private label has become an integrated part in contemporary markets. Even so, the use of private labels in electronics e-tailing is unexplored ground. In recent years practitioners have realized the potential but few firms have developed an understanding of the effects private labels have on the company and the industry as a whole. LÄS MER

5. 4. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands

   Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Lizette Nauclèr; Anna Chronsell; [2006]
   Nyckelord :branding; private brands; manufacturer brands; brand competition;

   Sammanfattning : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. LÄS MER

7. 5. Egna märkesvaror i dagligvaruhandeln : - En studie om hur egna märkesvaror påverkar konsumentens impulsköp

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Sofie Mattsson; Erik Ek; [2006]
   Nyckelord :;

   Sammanfattning : The thesis concerns itself with studying the effects private brands has on the consumer’s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study’s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. LÄS MER