Sökning: "maria nila"

Hittade 2 uppsatser innehållade orden maria nila.

  1. 1. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ninette Hansson; Vanille Cousyn Johansson; [2021]
    Nyckelord :Vegan consumption; sustainable consumption; ideologies; myths; consumer responsibilization; cultural branding; Business and Economics;

    Sammanfattning : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. LÄS MER

  3. 2. Organisatoriskt relationsskapande – En fallstudie om relationsskapande med fokus på kommunikation för att skapa varumärkeslojalitet i en organisatorisk marknadsföringskontext

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alexander Arnheim; Hampus Lewenhaupt; Carl Wittmark; [2014]
    Nyckelord :relationsskapande; varumärkeslojalitet; organisatorisk marknadsföring B2B–marketing ; varumärkeskommunikation; Maria Nila; internkommunikation; externkommunikation.; Social Sciences;

    Sammanfattning : Today there are limited theories that consider the research subject relationship creation as a contributing factor to a company’s brand loyalty within an organizational marketing context. The purpose of this thesis is to contribute with knowledge about organizational relationship creation between distributors and retailers, and how these relationships are constructed through communication efforts. LÄS MER