Sökning: "market trends"

Visar resultat 1 - 5 av 769 uppsatser innehållade orden market trends.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. “Det blir ju enklare att tänka utanför boxen om du vet vad boxen faktiskt är” : En jämförande intervjustudie mellan svenska och spanska reklambyråers förhållningssätt till reklambranschen

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Alva Erhardsson; Mariann Bornkessel; [2024]
    Nyckelord :Advertising Agencies; Interview study; Comparative; Barcelona; Gothenburg; Institutional Theory; Global demands; Local demands;

    Sammanfattning : The existing literature extensively covers the demands placed on advertising agencies, yet there is notably less research on how these agencies respond to these demands, especially in a comparative context. In response, this current study aims to investigate how advertising agencies navigate the complex market, where they must adapt to external demands while maintaining their unique identity. LÄS MER

  4. 3. Bonus Slopus: Examining the Effect of Removing Bonus Incentives for Electric Vehicles on Adoption

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Axel Eisner Sjöberg; [2024]
    Nyckelord :BEV; ICEV; Climate Change Mitigation; Incentives; Bonus Malus;

    Sammanfattning : In the global battle against climate change, the pursuit of sustainable transportation, particularly through the adoption of electric vehicles (EVs), has become a central focus. This thesis investigates the specific case of Sweden and delves into the repercussions of removing the climate bonus subsidy for EVs, exploring its immediate and potential long-term impacts on the market. LÄS MER

  5. 4. POLITISKT FÖRTROENDE FÖRE OCH EFTER FINANSKRISEN 2008 En kvantitativ studie för socioekonomiska och nationella kontexter

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Gaston Frick; [2023-10-09]
    Nyckelord :;

    Sammanfattning : The financial crisis in 2008 shook the world and had multiple effects all over the globe, with the economy of multiple countries being negatively affected. In what way did this affect confidence in institutions through the people affected by the crisis? Many scholars have analyzed the effects of the financial crisis on voting in elections, trust toward government and political institutions. LÄS MER

  7. 5. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Celina Hua; Mimmy Ly; [2023-07-18]
    Nyckelord :Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

    Sammanfattning : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. LÄS MER