Sökning: "marketing with hypothesis"

Visar resultat 21 - 25 av 94 uppsatser innehållade orden marketing with hypothesis.

1. 21. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Nyckelord :Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Sammanfattning : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. LÄS MER

3. 22. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sana Rehman; Amna Asad; [2021]
   Nyckelord :Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

   Sammanfattning : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. LÄS MER

4. 23. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Carl Jacobsson; Jens Hedström; [2020]
   Nyckelord :Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

   Sammanfattning : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. LÄS MER

5. 24. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Xiangru Meng; Yue Xiao; [2020]
   Nyckelord :Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

   Sammanfattning : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. LÄS MER

7. 25. Effekten av intern kommunikations på organisationsidentifiering : vid en större organisatorisk förändring

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Madeleine Holmqvist; Joakim Tendell; [2020]
   Nyckelord :Internal marketing; Internal communication; Organizational identification; Mergers acquisitions; Intern marknadsföring; Intern kommunikation; Organisationsidentifiering; Fusioner förvärv;

   Sammanfattning : Syftet med studien är att undersöka hur företagsledningen internt kommunicerar och effekten av intern kommunikation på organisationsidentifiering vid en större organisatorisk förändring. En kombination av kvalitativ och kvantitativ metod används vilken innehåller deskriptivstatistik av både det kvalitativa och det kvantitativa urvalet. LÄS MER